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SAB’s Boris Rivett-Carnac Joins Bafana Bafana Presidential Send-Off

Our BU President Richard (Boris) Rivett-Carnac proudly joined the Presidential send-off for Bafana Bafana as South Africa rallies behind the team on the road to the FIFA World Cup 2026^™️.

For more than 30 years, The South African Breweries has invested in South African football through our long-standing partnership with Bafana Bafana because we believe in the power of sport to unite, inspire, and bring people together responsibly for unforgettable experiences.

Through iconic brands like Castle Lager and Carling Black Label, and with a legacy spanning over 130 years, we remain committed to celebrating the moments that connect our nation through the beautiful game.

As Bafana Bafana prepare to represent South Africa on football’s biggest stage, we stand proudly behind the team and every supporter cheering them on every step of the way to the FIFA World Cup 2026^™️.

Other News

Backing Bafana: SAB and Castle Lager Call on Fans to Show Their Colours

Backing Bafana: SAB and Castle Lager Call on Fans to Show Their Colours

Cheers to Retailers: SAB Celebrates the Partners Behind the World Cup Moments

Cheers to Retailers: SAB Celebrates the Partners Behind the World Cup Moments

Celebrates 34 Years Behind Bafana Bafana

SAB Celebrates 34 Years Behind Bafana Bafana

Other News

Backing Bafana: SAB and Castle Lager Call on Fans to Show Their Colours

Backing Bafana: SAB and Castle Lager Call on Fans to Show Their Colours

Cheers to Retailers: SAB Celebrates the Partners Behind the World Cup Moments

Cheers to Retailers: SAB Celebrates the Partners Behind the World Cup Moments

Celebrates 34 Years Behind Bafana Bafana

SAB Celebrates 34 Years Behind Bafana Bafana

SAB’s Boris Rivett-Carnac Joins Bafana Bafana Presidential Send-Off

SAB’s Boris Rivett-Carnac Joins Bafana Bafana Presidential Send-Off

SAB at LPC 2026: Celebrating Leadership, Performance & Shared Ambition

SAB at LPC 2026: Celebrating Leadership, Performance & Shared Ambition

SAB Champions responsible driving

SAB Champions responsible driving with Alcohol Evidence Centers

SAB Proudly Launches

SAB Proudly Launches New Castle Lager FIFA World Cup Campaign

30 years partnership

SAB Celebrates 30 Years of partnership with the National Business Initiative

SAB

Brewing Change: SAB Highlights Women Solving Water Scarcity

FIFA

Carling Black Label, Castle Lite and Flying Fish Official Sponsors of FIFA World Cup

Where Creativity Meets Craft: SAB Hosts Creative Partners Day

Where Creativity Meets Craft: SAB Hosts Creative Partners Day

Introducing Brutal Fruit Spritzer L’Orange Rossa

Introducing Brutal Fruit Spritzer L’Orange Rossa

SAB Foundation Celebrates the Graduation of Tholoana Entrepreneurs

SAB Foundation Celebrates the Graduation of Tholoana Entrepreneurs

SAB Advocates for Responsible Practices at Proudly South African Buy

SAB Advocates for Responsible Practices at Proudly South African Buy Local Summit

SAB Reaffirms Commitment to South Africa

SAB Reaffirms Commitment to South Africa with R4 Billion Investment

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SAB invests half a billion in empowering local retailers

Taung farmers benefit from 16m mechanisation boost as SAB and partners inclusive agricultural growth

SAB Top Employer'2025

SAB Top Employer 2025

SAB Partners

SAB Partners to restore 3.3 billion litres of water by clearing invasive vegetation

SAB 130

SAB celebrates 130 years of local commitment at the 2025 Proudly SA Summit & Expo