SAB Proudly Launches New Castle Lager FIFA World Cup Campaign 

The South African Breweries is proud to officially launch the new Castle Lager FIFA World Cup campaign – "The Fans That Stood The Test Of Time" and with it, the official kick-off of Bafana Fridays 🍻.

This campaign is a tribute to the fans who have stood the test of time alongside Castle Lager and Bafana Bafana - through every high, every setback, and every moment of hope. 

Because true supporters never walk away. And neither have we.

At the heart of the campaign is a powerful reminder: It’s time to stand again.
As the country rallies behind Bafana Bafana, Castle Lager will bring fans together across South Africa through unforgettable football moments and shared experiences - all while championing responsible celebration.

Because when South Africans come together through the power of football, we create more cheers, more unity, and more moments that matter 🍻.